A well-designed website has many facets: gorgeous graphics, cool animations, drop-down menus, and of course, relevant content. Another important feature, often overlooked, is a good, solid navigation scheme.

I review many sites every week. A confused or non-existent method of finding the content contained within the site is a clear indicator of a budget or home-grown site. A well-designed website is a great equalizer-who would know that your company has only 5 staff when your website is slick and your customers can find your products with ease? On the other hand, a site that makes finding the order page a hunt for buried treasure, will urge the visitor to leave your site and buy elsewhere. Minimally, it sends a strong signal that your company is unprofessional, and purchasing from you could be risky. good web design and the importance of navigation